How satisfied are you overall?
1 = Not at all
2 = A bit
3 = Reasonably
4 = Rather satisfied
5 = Very satisfied
6 = Don't know

Would you recommend us?
1 = Certainly not
2 = Probably not
3 = Maybe
4 = Probably
5 = Definitely
6 = Don't know

How do we do in comparison to our competitors?
1 = Very poorly
2 = Poorly
3 = Reasonably
4 = Well
5 = Very well
6 = Don't know

How important would you rate the quality of your products?
1 = Very unimportant
2 = Unimportant
3 = Not important, not unimportant
4 = Important
5 = Very important
6 = Don't know/no opinion

Gender of the respondent
0 = Female
1 = Male