Best Times to Post on YouTube in 2022

Creating a video for YouTube isn’t an easy task. First comes ideation, then scripting followed by filming, and finally editing – and that’s just at a high level. Imagine doing all that work just to upload a video that doesn’t get much traction.

When you’re first starting out, you’re bound to struggle. However, if you’ve been at it for a while and are still not getting any traction from your videos, your upload time could be the culprit.

We surveyed 300+marketers in the United States for our Social Media Trends Report and asked them, “What’s the best time to post on YouTube? ”

To start, our report revealed that most marketers surveyed say they post on YouTube four to six times a week – as much as they post on Instagram, TikTok, Reddit, and many other social platforms.

The only platforms where respondents posted every day were Facebook and Twitter.

While other social media platforms offer countless formats to engage audiences, from ephemeral content and in-feed posts to polls and live streaming, some argue YouTube is slow to expand its formats.

Given that, it’s a bit surprising that marketers are posting as often on the platform, especially since it’s long-form content that tends to require more time and effort.

Now onto the good stuff: The best times to post on the platform.

Here’s the breakdown:

• 31% of respondents said 6 p.m. to 9 p.m.
• 23% of respondents said 3 p.m. to 6 p.m.
• 19% of respondents said 12 p.m. to 3 p.m.

When is the worst time to post on YouTube?

Wondering when you shouldn’t post on the platform? According to our social media trends report, Mondays aren’t so popular among marketers.

Only 5% of marketers surveyed said Mondays were the best time to post on the video platform. The second least-popular day was Tuesday, followed by Wednesday.

As for the times, here’s the breakdown:

• 6 a.m. to 9 a.m.
• 9 p.m. to 12 a.m. (midnight)
• 9 a.m. to 12 p.m.

Fewer than 20% of respondents said an early morning posting (between 6 a.m. and noon) offered the best results.

Magisto’s Ideas

Unlike many of the other sources referred to here, Magisto recommends you post your videos in the late afternoon or early evening. But they make an exception for Sunday. On Sundays, videos posted early (for example, 9 am) usually perform best.

Other Surveys