Survey Sampling – How Does It Work?
Survey Sampling – Introduction When it’s not feasible to study an entire target population, a simple random sample is the next best option; with sufficient sample size, it satisfies the assumption of independent and identically distributed variables. And perhaps even more important, it will tend to be nicely representative for the population with regard to […]

SPSS is a widely used program for statistical analysis in social science. It is also used by market researchers, health researchers, survey companies, government, education researchers, marketing organizations, data miners, and others. The original SPSS manual (Nie, Bent & Hull, 1970) has been described as one of “sociology’s most influential books” for allowing ordinary researchers to do their own statistical analysis. In addition to statistical analysis, data management (case selection, file reshaping, creating derived data) and data documentation (a metadata dictionary is stored in the datafile) are features of the base software.